We were briefed on creating a campaign that positioned Ford as the vehicle manufacturer of the future using sci-fi imagery overlayed on running footage.
We also made nameplate specific versions:
We were challenged to come up with an ad campaign about Ford's price incentive program without shooting any new footage. We played off the idea of "freezing" the price by entering super slo-mo, which was actually just our product photography animated using 3d projection mapping. A creative solve that allowed us to further leverage our still assets.
We also made nameplate specific versions:
To communicate a story of our world to extraterrestrials we're using plastic bags that won't decompose for over 1000 years. If we don't change soon, hopefully those who come after us can learn from our mistakes.
Art Direction: Braeden Meck