We were briefed on creating a campaign that positioned Ford as the vehicle manufacturer of the future using sci-fi imagery overlayed on running footage.
We also made nameplate specific versions:
We were challenged to come up with an ad campaign about Ford's price incentive program without shooting any new footage. We played off the idea of "freezing" the price by entering super slo-mo, which was actually just our product photography animated using 3d projection mapping. A creative solve that allowed us to further leverage our still assets.
We also made nameplate specific versions:
Art Direction: Braeden Meck
Art Direction: Braeden Meck
To communicate a story of our world to extraterrestrials we're using plastic bags that won't decompose for over 1000 years. If we don't change soon, hopefully those who come after us can learn from our mistakes.
Art Direction: Braeden Meck
Explore what you can't see in advertising
NATURALLY
FLAWLESS?
(Click on me)
MAKEUP
ARTIST
Everyone wears makeup on camera regardless of gender. Professional makeup artists will often spend hours with the talent perfecting their look.
PHOTO-GRAPHER
Advertisers agonize over selecting the best photographers who have often spent their lives training to capture the perfect shot.
STUDIO LIGHTS
Studio lights offer photographers extreme levels of control over the final image. This can add drama, perfectly smooth skin, or other effects to the final shot.
Explore what you can't see in advertising
JUMP
HIGHER?
(Click on me)
FITNESS
MODEL
itness ads use models that have dedicated their lives to their physical appearance, setting a unrealistic physical standard.
POSING
TOOLS
Tools like wires, blocks, or any other support you could imagine can be used to help models achieve certain shots.
BACK-
GROUND
Ads use backgrounds to help focus the viewers eye or make the ad aesthetically pleasing with simplicity or maybe a splash of color.
IMAGINATION
IS EVERYTHING?
(Click on me)
STUDIO LIGHTS
Studio lights give photographers careful control of the appearance of their subject. A softbox helps soften that light, making our model's skin look flawless.
TEXTBOOKS
Ads for post-secondary education often try to make you feel like getting a degree is a breeze, ignoring the reality of stacks of textbooks and empty red bulls.
MODELS
Advertisers often select models that reflect their customer base. Seeing yourself in the ad helps you imagine yourself in her shoes, creating a strong emotional connection
Explore what you can't see in advertising
Explore what you can't see in advertising
EAT FRESH?
(Click on me)
POSING
TOOLS
Food photographers carefully position their subjects in the most appealing pose they can find. Often they use pins, stuffers, glue, blocks, or any other tool that can fit their needs.
STYLING
TOOLS
Food photographers have a host of tricks they use to improve the appearance of food in ads. This could mean using anything from water repellent to keep buns dry, to spraying glycerin for a glistening finish.
PHOTO
RETOUCHING
Advertisers want to make sure every ad is impeccable, but flaws are inevitable. Photo Retouchers will use photoshop or other tools to remove unwanted distractions and blemishes, even removing or adding entirely new elements.
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